The Lookbook Journal
Le Journal de Luna
Exploring the quiet syntax of botanical design, lunar growth phases, and luxury care advice penned by our curators.
Featured story
November 4, 2024 — by Elena Thorne
Discover the mysterious world of flowers that reveal their true beauty under the lunar gaze, and how to incorporate their ethereal elegance into your evening decor.
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All
Behind the Blooms
Curation
Design Inspiration
Floral Care
Lunar Cycles
Studio Notes
The Seasons
Floral Care
October 30, 2024
Master the delicate art of lily maintenance. From water temperature secrets to the optimal lunar placement for maximum longevity.
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Design Inspiration
October 28, 2024
Moving beyond the bouquet. Explore how contemporary florists are using negative space and architectural stems to create living art.
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Lunar Cycles
October 24, 2024
Why certain varieties peak in fragrance during the full moon and how to timing your harvest for the most potent aromatic experience.
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Behind the Blooms
October 15, 2024
Join our lead designer as she curates the textures and tones for this season's most requested arrangements.
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Floral Care
October 10, 2024
A step-by-step guide to saving your favorite blossoms from premature drooping using shock therapy and fresh nutrients.
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Design Inspiration
October 3, 2024
Setting the mood for dinner. How to use low-profile florals to encourage conversation and create a sanctuary of luxury.
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The Seasons
September 22, 2024
A delicate and stunning study of early springtime flowers cutting through dark loam under misty overcasts.
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Studio Notes
September 15, 2024
Understanding the aesthetic beauty of raw shadow lines cast by tall twigs and textured branches inside lit rooms.
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Curation
September 5, 2024
The delicate methodology behind air-drying white roses, pampas grass, and sage leaves cleanly over months.
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